The Ministry of Information and Broadcasting (MIB) has successfully concluded the Swachhata Hi Seva (SHS) 2025 campaign, held from September 17 to October 2, with an impressive display of national engagement and commitment to cleanliness. Over 59,000 participants took part in more than 2,700 activities across India, making the campaign a resounding success in line with the government’s vision of a cleaner, greener nation.
Uniting the Nation Through Cleanliness
Organized under the overarching theme of “Jan Andolan” (People’s Movement), the campaign witnessed 2,766 events conducted by the Ministry and its media units. Activities were designed to engage diverse sections of society and ranged from:
- Cleaning of Cleanliness Target Units (CTUs)
- Door-to-door awareness campaigns
- Swachhta rallies
- Drawing competitions and poem recitations
- Street plays and slogan writing events
These events were aimed at generating awareness and fostering a sense of responsibility towards maintaining hygiene and sanitation in everyday life.
Impact Across the Country
The campaign recorded significant tangible outcomes:
- 1,588 locations cleaned across urban and rural areas.
- 824 Cleanliness Target Units transformed, demonstrating a visible impact on public spaces.
- 198 advocacy events organized to sensitize communities about long-term sanitation goals.
- 49 events under “Clean Green Utsav” promoting environmental sustainability alongside cleanliness.
- 107 Safaimitra Suraksha Shivirs held to support and safeguard sanitation workers, emphasizing occupational safety and dignity of labor.
A Call to Collective Action
The campaign culminated on Gandhi Jayanti, October 2, aligning with Mahatma Gandhi’s enduring vision of cleanliness and public hygiene. The MIB’s active participation and coordination have significantly contributed to building a culture of cleanliness, reinforcing the idea that swachhata (cleanliness) is not merely a task, but a shared national responsibility.
Looking Ahead
The success of SHS 2025 is a testament to the power of collaboration between government bodies, local communities, and citizens. As the nation moves forward, such initiatives continue to play a critical role in realizing the goals of Swachh Bharat Mission and Sustainable Development Goals (SDGs) related to health, environment, and sanitation.
By transforming public spaces and mindsets, the Ministry of Information and Broadcasting has once again demonstrated the transformative potential of people-centric campaigns in driving change at the grassroots level.
